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Sttar

A complete rebrand, from name and positioning to identity, pricing, and website.

Sttar brand identity

Client
Sttar

Industry
Food Service

Location
Saudi Arabia

Our role
Brand Discovery · Brand Strategy · Brand Positioning · Logo & Visual Identity · Brand Guidelines

The challenge

Sttar needed to stand out in Saudi Arabia's crowded grilled sandwiches market. The challenge was creating an authentic Arabic brand identity that honored traditional Middle Eastern grilling while appealing to modern consumers seeking premium fast-casual dining.

The solution

We developed a comprehensive brand identity rooted in culinary artistry. The Arabic wordmark "سطار" anchors the visual system, paired with an iconic hand mascot symbolizing craftsmanship. A flame-inspired color palette and modular pattern system create a cohesive brand experience across all touchpoints.

The outcomes

  • Authentic market positioning: a culturally-rooted brand that celebrates Middle Eastern heritage while resonating with contemporary Saudi consumers
  • Cohesive brand ecosystem: complete visual identity across packaging, digital platforms, and environmental graphics
  • Scalable foundation: brand architecture that supports Sttar's expansion across Saudi Arabia's fast-casual dining sector
Back to branding work
Sttar brand application 1Sttar brand application 2Sttar brand application 3Sttar brand application 4Sttar brand application 5Sttar brand application 6Sttar brand application 7

Your next chapter deserves
a stronger brand.

A new direction. A stronger identity. Marketing that feels like you. Tell us what you’re ready to change, and let’s talk about what comes next.

Let’s talk