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Mind Institute

A complete rebrand, from name and positioning to identity, pricing, and website.

Mind Institute brand identity

Client
Mind Institute

Industry
Mental Health & Professional Development

Location
Morocco

Our role
Brand Discovery · Brand Strategy · Logo & Visual Identity · Brand Guidelines

The challenge

Mind Institute, led by doctors and psychologists, delivered expert cognitive-behavioral therapy training but lacked a cohesive brand identity. Without professional presence, they struggled to build trust and attract their diverse audience of psychologists, the general public, and corporate clients.

The solution

We built a complete brand identity rooted in "Nafs" (Arabic for self/soul), including strategic positioning for three distinct audiences, a calming sage green palette with flowing iconography, and comprehensive brand guidelines ensuring consistency across all touchpoints.

The outcomes

  • Established credibility as a trusted authority in mental health across Morocco
  • Created professional consistency from training materials to corporate partnerships
  • Successfully differentiated offerings for each audience segment
Back to branding work
Mind Institute brand application 1Mind Institute brand application 2Mind Institute brand application 3Mind Institute brand application 4Mind Institute brand application 5Mind Institute brand application 6Mind Institute brand application 7Mind Institute brand application 8

Your next chapter deserves
a stronger brand.

A new direction. A stronger identity. Marketing that feels like you. Tell us what you’re ready to change, and let’s talk about what comes next.

Let’s talk